D.K.M College For Women

( AUTONOMOUS )

Vellore - 1

Affiliated To Thiruvalluvar University

Accredited by NAAC with 'A' Grade with a CGPA of 3.22 out of 4 in the 4th Cycle

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Faculty Profile

Name  Dr.T.Bharathi                   
Designation Assistant Professor of Commerce
Educational Qualification M.Com.,M.B.A.,M.Phil.,Ph.D. NET and SET cleared
Email bharathi2708@gmail.com
Experience
  • 30.10.2002 to 28.02.2003 as Guest lecturer on temporary basis at Govt. Muthurangam Arts College, Vellore.
  • 03.03.2003 to 07.06.2016 - as Head, Department of Commerce at KMG College of Arts and Science, Gudiyattam.
  • 16.06.2016 to till date - as Assistant Professor, Department of Commerce (Aided) at DKM College for Women (Autonomous), Vellore.
Field of Specialization Marketing and Human Resource Management
Research Experience 9 Years
Research Supervision (M.Phil) Ph.D M.Phil - 12 scholars completed and1 - ongoing process.(Details enclosed) 2 scholars-under process
Publications International - 4 National - 5 (Details enclosed)
Papers Presented in Conference/Seminar International - 2 , National - 5 (Details enclosed)
Abstracts in Conference/Research proceedings Details enclosed
Academic Responsibilities
  • Member in the Magazine committee during the academic year 2016-17, 2017-18.
  •    Member in the Extra curricular activities committee during the academic year 2016-17, 2017-18.
  • Member in the various programmes of Indian Red Cross Society conducted at the college level  during the academic year 2016-17, 2017-18.
  • Member in website updation committee.
 
Participation in Social and other Extensional activities Details enclosed
Membership in Professional and other bodies
  • Question paper setter in various colleges such as Government Muthurangam Arts College, Vellore; Islamiah College, Vaniyambadi; Sacred Heart College, Tirupattur; St.Joseph College, Cuddalore.
  • External examiner for the M.Phil Viva-voce examinations conducted at various colleges.
  •   Examiner for the evaluation of PG papers of Thiruvalluvar University, Serkkadu, Vellore.
  • Member of Inspection Squad for the semester examinations conducted by Thiruvalluvar University, Serkkadu, Vellore.
  • Acted as NSS Programme Officer during the year 2005 - 2016 at KMG College of Arts and Science, Gudiyattam.
  • Acted as Coordinator for the Legal Literacy Club at KMG College of Arts and Science, Gudiyattam.
Honours and Awards received
  • University level best NSS Programme Officer award in the year 2007.
  •   Best blood donation camp organizer award at district level on 01.10.2010 for organizing free voluntary blood donation camps.
Symposium/ Seminar/ Conference/ Workshop/Training Programme attended Papers presented -7 Participation - 26 (Details enclosed)
Any other information Refer the enclosures
  ENCLOSURES PUBLICATION OF ARTICLES IN JOURNALS  
S.No. Author(s) Title Name of Journal Volume Year ISSN/ ISBN No.
1. Dr.T.Bharathi and Dr.D.Saravanan “Customer Satisfaction in Indian Retail Banking: A Grounded Theory Approach”.   Intercontinental Journal of Marketing Management Volume 1, Issue 4 Nov. 2014 ISSN No. 2350-0891. Impact factor 0.450  
2. Dr.T.Bharathi and Dr.S.Shrilatha “Green Car Concept in India- A Study with Reference to National Electric Mobile Mission Plan 2000”.   Kaveripakkam College Journal of Marketing Research Volume 4, Issue 13 Dec. 2014 ISSN No. 2249-6459. Impact factor 5.4723      
3. Dr.A.Sudarvizhi and Dr.T.Bharathi   “A Study on the Awareness and Preference of Women Customer’s towards Online Shopping”.   International Journal of Consumerism Volume 5, Issue 1 Sep. 2016 ISSN No. 2250-1010.      
4. Ms.N.Karpagam and Dr.T.Bharathi   “A Study on the Level of Satisfaction and Rank Preference of Consumers towards Organised Retail Stores in Vellore District”.   Shanlax International Journal of Management Volume 4, Issue 2 Nov. 2016 ISSN No. 2321-4643.      
5. Ms.N.Karpagam and Dr.T.Bharathi   “Impact of Foreign Market Arrivals in Retail Marketing – A Review”.   Shanlax International Journal of Management Volume 5, Issue 2 Aug. 2017 ISSN No. 2321-4643. Impact factor 2.082. UGC approved journal number 44278.      
  PUBLICATION OF BOOK CHAPTERS
S.No. Author(s) Title Name of Book Published by Year ISBN No.
1. Dr.A.Sudarvizhi and Dr.T.Bharathi   Goods and Services Tax-Challenges and Prospects in India Goods and Services Tax in India L Ordine Nuova Publications Sep. 2017 9386 78219-7
  PUBLICATION OF ARTICLES IN RESEARCH/CONFERENCE PROCEEDINGS
S.No. Author(s) Title Name of the Institution conducted the Conference Year ISSN/ISBN No.
1. Dr.T.Bharathi and Dr.S.Shrilatha “Agro Based Industry- An Effective Business Opportunity in the Context of Globalisation”. Acharya Bangalore B-School, Bangalore in the name of “Changing Global Dynamics and Business Opportunities in India” 2011 ISBN No. 978-81-909372-07.  
2. Dr.T.Bharathi “Evolution of Mobile Phone Communication”. Acharya Bangalore B-School, Bangalore in the name of “History of Indian Business” 2012 ISBN No. 978-81-909372-1-4.  
3. Dr.T.Bharathi and Dr.A.Sudarvizhi “Geographical Indications and Plant Varieties in India” Vels University, Chennai in the name of “Emerging Trends in Knowledge Management” 2016 ISSN No. 2394-5702. Impact factor 3.455.  
  PAPER PRESENTATION IN VARIOUS CONFERENCE/SEMINAR/SYMPOSIUM/WORKSHOP
S.No. Title Name of the Institution conducted the Conference/Seminar/Symposium/Workshop   Date of the Programme
1. Presented paper at National Seminar titled “Globalisation - Arguments For and Against in Indian Context”.   Vidyasagar College of Arts and Science, Udumalpet.   17.02.2004
2. Presented paper at Seminar titled “Socio - Cultural Behaviour of Women in Our Society”.   Quaid- e Millath Govt. College for Women, Chennai.   15.02.2006
3. Presented paper at National Seminar titled “Safe Working Environment Ends Tragedy in Organisation”.         Voorhees College, Vellore. 16.04.2008
4. Presented paper at National Conference titled “Communication - Sharing Thoughts in Business”. Acharya Bangalore B School, Bangalore.     24.03.2012 and 25.03.2012
5. Presented paper at International Conference titled “A Study on the Impact of Mobile Phone Services in the Day to Day Activities of the Consumers”.  Hotel Grand Oriental, Colombo,      Srilanka conducted by Acharya Bangalore B School, Bangalore.   22.08.2012 and 23.08.2012
6. Presented paper at International Conference titled “Commerce and Management of Tamilian during Sangam Period”. Government Thirumagal Mills College, Gudiyattam, Vellore District.   05.02.2015  and 06.02.2015
7. Presented paper at National Seminar titled “Social Media - The Channel Behind the Success of  Online Shopping Business”.       Voorhees College, Vellore.     18.02.2016 and 19.02.2016
 
 
PARTICIPATION IN VARIOUS CONFERENCE/SEMINAR/SYMPOSIUM/WORKSHOP/TRAINING PROGRAMME
S.No. Title Name of the Institution conducted the Conference/Seminar/Symposium/Workshop   Date of the Programme
  1. Participated in the National Seminar on “Global Business in Third Millennium-Issues and Implications”. Alagappa University, Karaikudi   27.04.2001
2. Participated in the Workshop on “Quality in Higher Education for College Teachers”. Islamiah College, Vaniyambadi   18.08.2003
3. Participated in the National Seminar on “Restructuring of Commerce Curriculum in the Wake of Entry of Foreign Universities”. Muthayammal College of Arts and Science, Namakkal     24.09.2004 and 25.09.2004
4. Participated and acted as a convener in the State level Seminar on “Recent Trends in Banking”. K.M.G College of Arts and Science, Gudiyattam.     31.01.2007
5. Participated in the Training Programme on “ Quality Improvement Programme for College Teachers  ” organized by Centre for Training in Culture and Creativity, Chennai.   Voorhees College, Vellore 21.07.2007 and 22.07.2007
6. Participated in the Training Programme on “Personal and Professional Excellence” organized by Centre for Training in Culture and Creativity, Chennai.     K.M.G College of Arts and Science, Gudiyattam 25.08.2007 and 26.08.2007
7.   Participated in the Workshop on “Censes Data Dissemination” sponsored by the Ministry of Home Affairs, Censes Operations, Government of India.   Thiruvalluvar University, Vellore 30.10.2007
8. Participated and acted as an organising secretary in the Conference on “Global Crisis and its Impact on Indian Economy”. K.M.G College of Arts and Science, Gudiyattam.     20.01.2009
9. Participated in the Workshop on “Research Methodology and the Application of SPSS”. Oscar Business School, Vellore   18.02.2011 and 19.02.2011
10. Participated in the UGC sponsored Orientation Programme on “Art of Text Book Writing”.   · IIslamiah College, Vaniyambadi 19.02.2012
11. Participated in the National Level Workshop on “Interpretation of Test Scores”.   · K.M.G College of Education,         Gudiyattam 03.08.2012
12. Participated in the National Level Workshop on “Challenges of Women Entrepreneurs in the Global Scenario”. D.K.M College for Women, Vellore 20.09.2013
13. Participated in the International Conference on “Cross Cultural Management in Global Business” jointly hosted by Daito Bunka University, Tokyo, Japan. Acharya Bangalore B School, Bangalore 27.12.2013 and 28.12.2013
14. Participated and acted as a convener in the National Conference on “Online Shopping”.   ·  K.M.G College of Arts and Science, Gudiyattam.   17.09.2014
15. Participated in the International Conference on “Internationalisation of Higher Education and Quality Assurance-Trends and Challenges”. .     VIT University, Vellore 09.01.2015 and 10.01.2015
16. Participated and acted as an organising secretary in the Conference on “Make in India”. K.M.G College of Arts and Science, Gudiyattam.     08.09.2015
17. Participated in the National Level Workshop on “Research Methodology and Thesis Writing”.   Voorhees College, Vellore 21.09.2015 and 22.09.2015
18. Participated in the State Level Workshop on “Service Learning in Environment and Health”. . ·  Voorhees College, Vellore 20.02.2016
19. Participated in the State Level Seminar on “Human resource Management”. K.M.G College of Arts and Science, Gudiyattam    22.08.2016
20. Participated in the National Seminar on “Recent Trends in Banking”. Sacred Heart College, Thirupattur    26.08.2016
21. Participated in the Faculty Development Programme on “Quality Assurance in Higher Education”conducted by IQAC, DKM College for Women, Vellore. DKM College for Women, Vellore   17.12.2016
22. Participated in the one day Vellore Vallal Shri.N.Krishnasamy Mudaliyar Memorial Lecture on the topic “Higher Education – Yesterday, Today and Tomorrow”. .    Thiruvalluvar University, Vellore 20.02.2017
23. Participated in the International Seminar on “Thadam Pathitha Tamil Arignargal”. Tamil Sangam, Trivandrum, Kerela    27.05.2017
24. Participated in the State Level Seminar on “Demonitisation and its Impact on Indian Economy”. K.M.G College of Arts and Science, Gudiyattam    08.08.2017
25. Participated in the Faculty Development Programme on “Quality Enhancement in Higher Education:Challenges and Strategies”conducted by IQAC, DKM College for Women, Vellore. DKM College for Women, Vellore   15.07.2017
26. Participated in the National Seminar on “Demonitisation and Indian Economy”. Sacred Heart College, Thirupattur   06.09.2017
 
    PARTICIPATION IN ORIENTATION PROGRAMME 
S.No. Title Name of the Institution conducted the Programme   Date of the Programme
1. Participated in the General Orientation Programme conducted by Pondicherry University at UGC, Human Resource Development Centre,  Pondicherry University, Pondicherry. Pondicherry University, Pondicherry 02.11.2016 to 29.11.2016
  SOCIAL AND OTHER EXTENSIONAL ACTIVITIES PARTICIPATION IN ORIENTATION PROGRAMME 
S.No. Title Name of the Institution conducted the Programme   Date of the Programme
1. Participated in the ten days General Orientation Programme Madras School of   Social Work, Chennai 14.09.2005 to 23.09.2005.  
2. Participated in the three days zonal level orientation  Programme for YRC volunteers and YRC programme officers sponsored by Indian Red Cross Society, Tamilnadu Branch.             Society Thiruvalluvar University, Vellore.                   25.10.2016 to 27.10.2016
  PARTICIPATION IN TRAINING PROGRAMMES / WORKSHOPS/OTHER PROGRAMMES
S.No. Title Name of the Institution conducted the Training Programme/Workshop   Date of the Programme
  1. Participated in the one day “Capacity Enrichment Training Programme” conducted by NSS Cell Thiruvalluvar University, Vellore.   13.09.2005
2. Participated in the one day University Level workshop on“Leadership and Personality Development Programme for the NSS Programme Officers and Volunteers” conducted by NSS Cell Thiruvalluvar University, Vellore. 22.03.2006
3. Participated in the one day “Capacity Enrichment Training Programme” conducted by NSS Cell Thiruvalluvar University, Vellore.     25.01.2007
4. Participated in the programme named “Illavattam”A State Level Youth Carnival organised by Tamilnadu State AIDS Control Society, Chennai. Tamilnadu State Aids Control Society, Chennai. 10.08.2010, 11.08.2010 and 12.08.2010
5. Participated in the “five days Inter State (National level) YRC training cum study camp” sponsored by Indian Red Cross Society, Tamilnadu Branch.               Society VIT University, Vellore.                   25.03.2017 to 29.03.2017
 
RESOURCE PERSON FOR VARIOUS PROGRAMMES
S.No. Title Name of the Institution conducted the programme Date of the Programme
1. Acted as a member of Judgement panel for various cultural competitions conducted by Red Ribbon Club, Thiruvalluvar University, Vellore.   TANSACS, Chennai and  Thiruvalluvar University, Vellore.   03.08.2010
2. Acted as a Resource person and delivered special address on the topic “Consumer Rights”, in the Citizenship Camp conducted by KMG College of Education, Gudiyattam. KMG College of Education, Gudiyattam. 27.10.2010.
  3. Acted as a member of Judgement panel for the Fine Arts competitions conducted by Arignar Anna Government Arts College for Women, Walajapet.   Arignar Anna Government Arts College for Women, Walajapet. 19.03.2012
4. Acted as a Resource person for the programme “Green Vigour” a workshop on ‘Health and Environmental Awareness” D.K.M. College for Women, Vellore. 05.02.2015
5. Acted as a Resource person for the Soft Skill Training Programme for the students of Government Thirumagal Mills College, Gudiyattam. Government Thirumagal Mills College, Gudiyattam under the scheme of Tamilnadu State Council for Higher Education.   02.03.2015, 03.03.2015 and 04.03.2015
6. Acted as a Resource person and delivered special address on the topic “Consumer Awareness”, in the Citizenship Camp conducted by KMG College of Education, Gudiyattam. KMG College of Education, Gudiyattam. 02.03.2016.
7. Acted as a Resource person for the Association meet of Department of Business Administration  and delivered address on the topic “Marketing Mix Strategies.” Islamiah Women’s Arts and Science College, Vaniyambadi 07.03.2016    
8. Acted as a Resource person and delivered special address on the theme “Motivation”, in the Citizenship Camp conducted by Adhiparasakthi College of Education, Kalavai. Adhiparasakthi College of Education, Kalavai. 11.04.2016.
9. Acted as a Resource person and delivered special address on the theme “Participation of Students in Humanity”, in the special camp conducted by National Service Scheme of K.M.G. College of Arts and Science, Gudiyattam. K.M.G. College of Arts and Science, Gudiyattam. 29.01.2017
10. Acted as a Resource person and delivered special address on the theme “Significance of National Service Scheme”, in the special camp conducted by National Service Scheme of Thiruvalluvar Higher Secondary School, Gudiyattam. Thiruvalluvar Higher Secondary School, Gudiyattam. 23.02.2017
11. Acted as a Resource person and delivered special address on the theme “Qualities of an Entrepreneur”, in the Entrepreneurial Awareness Programme conducted by Sri Bharathi Velu College Arts and Science, Sholinghur. Sri Bharathi Velu College Arts and Science, Sholinghur. 28.06.2017
12. Acted as a Resource person and delivered special address on the theme “Humanity”, in the special camp conducted by National Service Scheme of DKM College for Women, Vellore. DKM College for Women, Vellore. 31.08.2017  
  13. Acted as a Resource person and delivered special address on the theme “Clean India”, in the special camp conducted by National Service Scheme of Thiruvalluvar Higher Secondary School, Gudiyattam. Thiruvalluvar Higher Secondary School, Gudiyattam. 24.09.2017  
    CERTIFICATE OF APPRECIATION  
S.No. Certificate of Appreciation from Name of the Institution conducted the Programme   Date of the Programme
  1. Tamilnadu State Aids Control Society and Tamilnadu State Blood Transfusion Council for organizing voluntary blood donation camps during the year 2011.   Tamilnadu State Aids Control Society and Tamilnadu State Blood Transfusion Council -
2. Blood Bank Medical Officer, Government Hospital, Gudiyattam for organizing voluntary blood donation camp. The number of unit of blood collected and donated were 53 units.    K.M.G College of Arts and Science, Gudiyattam 25.07.2013
3. Government Hospital, Gudiyattam for organizing voluntary blood donation camp at Government Hospital, Gudiyattam.  The number of unit of blood collected and donated were 20 units.   Government Hospital, Gudiyattam 02.04.2014
4. Sri Narayani Hospital and Research Centre, Vellore for organizing voluntary blood donation camp.  The number of unit of blood collected and donated were 46 units.   K.M.G College of Arts and Science, Gudiyattam. 25.09.2014
5. Government Hospital, Gudiyattam for organizing voluntary blood donation camp.  The number of unit of blood collected and donated were 67 units.   K.M.G College of Arts and Science, Gudiyattam. 22.07.2015.  
6. Government Hospital, Gudiyattam for organizing voluntary blood donation camp.   The number of unit of blood collected and donated were 57 units.   K.M.G College of Arts and Science, Gudiyattam 17.02.2016
7. Government Medical College Hospital, Adukkamparai for organizing voluntary blood donation camp. The number of unit of blood collected and donated were 29 units.       D.K.M.College for Women, Vellore 13.09. 2017  
      RESEARCH GUIDANCE   MASTER OF PHILOSOPHY
S.No. Title Name of the Student Academic Year
1. A Study on the Acceptance of Mobile Banking Channel by Customers in Gudiyattam, Vellore District. Mr.P.Satheesh Kumar 2010 - 2011
2. A Study on the Satisfaction of Consumers towards organized Retail Outlets in Vellore District. Ms.N.Karpagam 2011 - 2012
3. A Study on the Quality Perception and Impact on Usage of Laptop. Mr.D.Sundararajan 2012 - 2013
4. A Study on Service Quality in Online Shopping. Mr.M.Dhanasekaran 2013 - 2014
5. A Study on the Saatisfaction of Consumer towards Coca-Cola with Special Reference to Thiruvallur District. Mr.V.Selva Kumar 2013 - 2014
6. A Study on Customer’s Preference towards Purchase of  Mobile  Phone. Mrs.K.S.Karuna 2013 - 2014
7. A Study on After Sale Service Rendered by the Two Wheeler Dealers at Gudiyattam, Vellore District. Mr.O.Joseph Augustus 2014 - 2015
8. A Study on the Brand Preference and Satisfaction of Women Customer towards purchase of Two Wheelers. Mrs.P.Illavarasi 2014- 2015
9. A Study on the Perception of  Women Customer towards Online Shopping. Ms.S.Shamili 2014 - 2015
10. A Study on Customers Preference towards Life Insurance Policies in Vellore District. Ms.R.Kalpana 2015 - 2016
11. A Study on the Opinion of customers two Wheelers of Bajaj Auto Company with Special Reference to Vellore District. Mrs.P.D.Umasankari 2015 - 2016
12. Empowerment of Women through Self Help Groups - A Study with Special Reference to Gummidipoondi Town in Thiruvallur District. Mrs.R.Suganya 2015 - 2016